tourism consultants.....

Tourism Partners help our clients with the skills, services and resources that you may not have access to in-house.

We are an extension of your team and work with you to provide business advice, marketing services, strategic marketing expertise and people solutions to help you achieve your goals and deliver results.

Led by founding partner Andrew Sinclair, who has more than two decades’ experience in the tourism industry, we can quickly pull together the right team with the right skills to suit your needs.

Whether it’s a one-off project or ongoing activity, we can tailor a solution to fit your requirements and your budget.

how we can help


Making sure you know where you’re going before you set off is the fastest way to get to your destination. This may seem an obvious statement, but many businesses and organisations don’t have a clear strategic direction, goals and milestones before they embark on their business journey and often get waylaid, sidetracked or completely lost along the way. That’s why investing in developing a clear strategic direction and framework is essential for business success. Tourism Partners can work with you and your team to develop a clear strategy that helps you set and meet your goals and targets. Our strategic expertise includes:

Drawing on our extensive strategic and hands-on marketing experience in both B2B and B2C, we can help you set and implement a strategic direction that meets your goals and targets – whether it’s setting the overarching plan for your organisation, or for a specific project.

Project management
We know that there are times when your resources 
are stretched thin. Our team have developed and implemented successful tourism projects and marketing campaigns for both destinations and individual operators. We can work with you to develop a project plan, implement and report on its success.

Procedures and process – Tourism Partners can provide independent advice re policy development and procedures.  We have demonstrated experience in global operations, performance planning, reporting, audit and compliance. 

China ready  – Tourism Partners can help you with understanding and entering the China market. 

Market Research
Knowing your target audiences and competitors is one of the foundations of a successful business strategy. Tourism Partners can help make sure you have the qualitative and quantitative information that helps you make the right business decisions.

Your arms, legs and voice in Australia/NZ.  Tourism Partners knows and understands the Australian/NZ market including travel trade distribution.  We can help you grow your sales and amplify your voice across both nations.  Our team has experience in communication, sales, marketing and advocacy for leisure and business events tourism.

Reporting –
We understand that your stakeholders need to know about your successes. With every project we undertake, we ensure that our reporting provides you with the ROI that you need.

Training  –
We can help with domestic and international trade training to maximise sales opportunities.

reaching your audience

Every destination, event and organisation has some great stories to tell but in an increasingly cluttered information world, achieving cut-through can be challenging. Tourism Partners works with some of the PR and media industry’s top professionals to offer a suite of resources that will help you reach your key audiences. These include:

Media and PR –
We can assist with all aspects of traditional public relations, including PR plan and campaign strategy development, pitching, media release and content writing and organising and hosting media famils.

Written content –
n a world where content is king, we can assist you develop the tools to reach your audiences – including website content, media releases, stories, blogs, fact sheets and pitch documents.

Media famils –
Media famils are an important way for travel writers and influencers to experience your destination or product, however organising and hosting famils is extremely time-consuming. Our team have been working with media and destinations for years and have the contacts and expertise to organise and, if needed, host, media famils that will showcase your destination or product.

Video production for social and online media –
In an era of “snackable content” where video storytelling is becoming increasingly important for brands, we can work with you to create short, fully edited video stories that are designed for social and online channels.

Digital and social media marketing –
By drawing on a team of talented digital and social media marketers we can work with you to develop winning digital and social media marketing activities, including strategy development and advice, content creation and reporting.

Broadcast quality video production –
Through our unique partnership with Big Planet Media, we can work with you to bring your stories to life by creating broadcast quality video content which we distribute to TV and online media outlets throughout Australia and the world.

Website optimisation –
Your website is your front door and making sure your

audiences can find you and find you first is a key to business success. Tourism
Partners can assist with optimising your website by writing and editing content that increases your chances of being indexed by search engines.

Still photography
We all know that a picture says a thousand words and having an image library that is curated for both PR and marketing purposes is important. We have access to a range of professional photographers who are experts in these fields.

eDM programs
Growing your customer or fan database is an important marketing tool and serving them with targeted and engaging content is essential in retaining their attention and loyalty. Tourism Partners can assist with eDM content creation and distribution on your behalf.

being Your voice

As an extension of your team, Tourism Partners can advise and where required, speak with your voice and deliver your message. Our extensive experience in working with the tourism industry at the local, regional and national levels means we know how to advocate on your behalf with key stakeholders including:

Everything in between

in addition to our core functions, we can:

How we do it

Tourism Partners offers a tailor-made solution for all of your tourism marketing and business development needs. We have access to experts in the media, PR, marketing, events management and business development spheres who we can draw upon for big or small projects, one-off activities, longer-term engagements or strategy development.

Our experts are located across Australia and can work with you on-site or remotely depending on your requirements.

your tourism partners team

Andrew Sinclair is the founder of Tourism Partners. With more than two decades working in the tourism industry at regional, state and international levels, Andrew knows tourism marketing. Andrew is commercially savvy with a strong track record at the regional, state and national tourism level, with travel retail, wholesale and inbound tour operators, and he has lived and worked internationally. He is a communicator and knows how to successfully interact with a broad range of stakeholders, teams and local communities at both the B2C and B2B levels. And first and foremost, Andrew and his team are committed to ensuring his clients achieve their goals.

Andrew says: “Throughout my career I’ve held senior marketing roles within the tourism and travel sector (public, private, not-for-profit and government), owned and operated a small business and have provided contracted consultancy services. I’ve worked in national and international markets, experience which has provided me with global insights and the ability to adapt to any business environment.

I understand business relationships are the key to success and I pride myself in the long-term associations I have built with customers, distributors, government and internal teams. I thrive on change and challenge and enjoy the opportunity to introduce new ideas, technologies and innovation. I surround myself with talented people and lead them to deliver results – and bring these relationships and talents to the clients I work with.”